The thing that struck me most for this weeks readings is the strategy involved in Public Relations. The use of strategy brings to mind a quote from Chapter 6 of Sun Tzu's Art of War, "Thus the person adept in warfare seeks to control and manipulate his enemy instead of being manipulated and controlled. He can cause his enemy to arrive on his own accord by luring him with benefits."
While this is a field that can barely even be considered a form of warfare, the same strategies ring through when it comes to communication with the public. For instance, the principles of effective communication which are being open and honest, two-way and responsive, receiver oriented, timely, clear and consistent and being comprehensive.
It is true that in Public Relations one should always consider the viewer as the most important. Be it a form of subtle manipulation, the quote from Sun Tzu rings through that it should appear to benefit the viewer.
These principles are of the highest importance in public relations and a good Public Relations practitioner will be mindful of them while doing his/her work.
Subscribe to:
Post Comments (Atom)
I am strongly agree about your points that you list in principles of effective communication. yess, those things are the crucial points about communication in public, since the viewer is the most important in PR, they will appraise a PR person by their behavior.
ReplyDelete