Ethics, which was a main topic in the textbook chapter as well as the topic of the upcoming debate interested me immensely.
During our tutorials, we were shown situations in which successful Public Relations could be applied and that much of Public Relations can be viewed as 'pseudo-events and phoney phrases that confuse rather than clarify.'
The thin line between professionalism and ethical practice is indeed a tricky tightrope that any PR person would have to walk. Strategies, which was highlighted in last week's readings are important but it is perplexing to note that these very strategies are the ones that can get one into an ethical dilemma. The Potter Box theory, which tells us that the four factors in which makes a person make ethical decisions - the situation, the person's values,principles and loyalties are also highlighting the gray area in which personal bias would definitely affect whatever ethical decisions the PR practitioner may have to make.
Difficult as it is to address, ethics in public relations is definitely something that needs to be covered and it is a subject I am looking forward to be addressed in the upcoming debate.
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It's true that public relation strategies as well as Potter Box theory aren't enough to covered their own principles. They have to make it clearly enough to make the readers more understand about those subject.
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