Two things struck me during these week's readings. Firstly, the PR program's objectives and secondly, the topic of communication barriers.
The objectives of the PR program would need to be very clearly stated in order to achieve its purpose. As objectives would determine the strategy and approach of the PR programme, it is firstly very important to build it as a foundation.
The communication barrier between PR practitioners and the audience is also very large. To be successful at PR, one must not come across as being too corporate in their approach although PR's main objective is to generate publicity and in turn profit for a certain brand or event.
The main issue that concerns these two factors are which audiences are being targetted. PR people should be very concerned about the audience they are reaching out to and do adequate research, something which I learnt from my Killa Balla assignment in class.
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It is unavoidable that audience and PR person have a strong relation, because PR tend to work as a communicator which transferring information to the audience.
ReplyDeleteIt is also true that PR objectives should be clearly enough to make audience understand about topic that PR practitioners covering.
So basically, even this week reading has 2 chapter, but they're connecting each other.